Solutions
Answers for every team that serves African customers
The same platform, set up for the questions your industry asks most.
Banking and fintech
Hear from customers while the moment is fresh
Customer experience changes branch by branch and app release by app release. Ask right after it happens, and track your brand against the market every week.
Feedback after every transactionTrigger a two-question survey from your core banking or app events, with repeat-survey limits per customer.
Weekly brand trackerAwareness, consideration and advert recall by region, with alerts when a change is real.
Product and pricing testsTest a new account, fee or savings product with the exact segment you want, using quotas.
Trusted panel onlyFor decisions that matter, invite only respondents with a trust score of 75 or more.
Example Akwaaba Bank (fictional, from our demo)
A weekly brand tracker of about 100 people per wave. Advert recall jumped in wave 5, beyond the margin of error, and an alert went out to the marketing team the same day.
A weekly brand tracker of about 100 people per wave. Advert recall jumped in wave 5, beyond the margin of error, and an alert went out to the marketing team the same day.
FMCG and retail
See the shelf, hear the shopper
Distribution, price and visibility vary from Makola to Kano. Get photos and opinions from real shoppers across regions, in days.
Shelf and price checks with photosRespondents photograph the shelf; photos are tagged, for example “logo visible” or “price tag visible”.
Flavour, pack and concept testsShow a concept, ask why, and see the themes in the open answers.
Regional pictureLocation questions place every answer in a region, shown on a map.
Voice notesLet shoppers explain in their own words and language.
Example Sankofa Foods (fictional, from our demo)
A shelf check with 24 photos and 3 voice notes from shoppers, and a flavour test with “why?” follow-ups in English and Pidgin, grouped into themes.
A shelf check with 24 photos and 3 voice notes from shoppers, and a flavour test with “why?” follow-ups in English and Pidgin, grouped into themes.
Telecoms
Understand churn before it shows in the numbers
Subscribers move networks for reasons your dashboards don’t show. Ask them, by region and by segment, and ask again after you fix it.
Network experience by regionCoverage, data speed and call quality as people experience them, mapped by region.
After a call, top-up or bundle purchaseTrigger a one-tap rating from your systems and get the answer back by webhook.
Churn and switching reasonsScreen for recent switchers and hear why, with themes from open answers.
Always-on satisfaction trackingMonthly waves with alerts when a region moves.
Example A typical set-up
A post-call rating sent within minutes of a support call, plus a monthly tracker split by network region. Responses flow to the CRM by webhook.
A post-call rating sent within minutes of a support call, plus a monthly tracker split by network region. Responses flow to the CRM by webhook.
NGOs and development
Listen to the people you serve, in their language
Impact data shouldn’t depend on who can read English or afford data. Voice surveys and small incentives reach people that forms miss.
Voice surveys in local languagesAn AI voice agent asks the questions aloud and understands spoken answers. No reading needed.
Beneficiary feedbackShort, regular check-ins after a programme, a distribution or a training.
Weighted results with margins of errorReport honestly: weighting to census shares, effective sample size and margins always shown.
Consent and data rightsConsent on record for every person, and the tools to honour access and deletion requests.
Example A typical set-up
A quarterly voice survey in Twi, Ewe and Hausa for programme participants, with a small airtime thank-you and a report for donors that shows the methodology.
A quarterly voice survey in Twi, Ewe and Hausa for programme participants, with a small airtime thank-you and a report for donors that shows the methodology.
Research agencies
Field faster and show your clients the proof
Keep your methods and your client relationships. Use SmartSurv for the fieldwork, the payments and the fraud checks.
Partner programmeCreate sub-clients, set your own markup and see partner revenue each month.
Proof receiptsEvery complete has a verifiable receipt, so clients can audit the fieldwork.
Analyze and exportCross-tabs with significance, key drivers, weighting, and PDF or PowerPoint reports.
Multi-countryGhana, Nigeria, Kenya and Côte d’Ivoire from one account, each with its own panel and currency.
Example Adinkra Insights (fictional, from our demo)
An agency account running surveys for two sub-clients, each with its own markup, and a monthly partner revenue view.
An agency account running surveys for two sub-clients, each with its own markup, and a monthly partner revenue view.
Tell us about your market
We’ll show you how SmartSurv would run your next study: the survey, the reach and the cost.