SmartSurv
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NewAI-written reports and personas

Real answers from real people. Paid the moment they finish.

SmartSurv sends short surveys on WhatsApp, by SMS link or by phone call, in the languages people speak. Respondents get airtime or Mobile Money instantly. You get clean, weighted results in hours, not weeks.

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Ghana, Nigeria, Kenya, Côte d’Ivoire Fraud checks before every payout Pay per complete, from $1.50
A WhatsApp survey on a phone, ending with an instant airtime payment Hi Kofi! Akwaaba Bank would like your views: 3 quick questions, about 1 minute. You get GHS 5 airtime when you finish. Start How likely are you to recommend Akwaaba Bank to a friend? Reply 0 (not at all) to 10. 9 What's the main reason for your score? The app is fast and I never have to queue. Paid: GHS 5.00 airtime sent to 024 *** 7123. Thank you! Receipt R-7KQ2M9 9:41 Akwaaba Bank Example survey Hi Kofi! Akwaaba Bank would likeyour views: 3 quick questions,about 1 minute. You get GHS 5airtime when you finish.10:02StartNot nowStart10:02How likely are you to recommendAkwaaba Bank to a friend?Reply 0 (not at all) to 10.10:02910:03What's the main reasonfor your score?10:03The app is fast and I neverhave to queue.10:03Paid: GHS 5.00 airtimesent to 024 *** 7123. Thank you!Receipt R-7KQ2M910:03

Channels, languages and countries

  • WhatsApp
  • SMS link
  • Voice call
  • English
  • Twi
  • Ga
  • Ewe
  • Hausa
  • Pidgin
  • French
  • Swahili
  • Ghana
  • Nigeria
  • Kenya
  • Côte d’Ivoire
  • Airtime
  • Mobile Money
8languages, written and spoken
4countries at launch
3channels: WhatsApp, SMS link, voice
<100 KBSMS web form, fast on any phone
How it works

From question to answer in four steps

No field teams, no paper, no waiting for the data to come back from the regions.

  1. Step

    Describe

    Tell SmartSurv what you want to learn. AI drafts the survey, with screeners and quotas. Edit anything.

  2. Step

    Reach

    We invite people from a consented panel on WhatsApp, SMS or a voice call, in their own language.

  3. Step

    Pay

    Every valid complete is paid in airtime or Mobile Money within seconds. Suspicious ones are held for review.

  4. Step

    Learn

    Results update live, weighted to the population, with margins of error and plain-language findings.

See the whole journey

Why SmartSurv

Built for how Africa actually uses a phone

WhatsApp first, never WhatsApp only

Surveys run as a chat with tap-to-answer buttons. No WhatsApp? People get an SMS link to a tiny web form, or a phone call.

Local languages, spoken too

English, Twi, Ga, Ewe, Hausa, Pidgin, French and Swahili. Voice surveys read the options aloud and understand spoken answers.

Example

Fraud stopped before you pay

Trust scores, attention checks, speed and pattern checks, and fraud-ring detection. Risky payouts wait for a person to review.

Example

Numbers you can defend

Weighting to census shares, margins of error on every figure, and small groups hidden. AI words the findings; code computes every number.

Example

Instant airtime and Mobile Money

Respondents are paid when they finish, not at the end of the month. That is why they answer, and why they come back.

Proof for every response

Each complete gets a tamper-evident receipt that anyone can check, without seeing answers or phone numbers.

Example

AI-written reports

Findings, charts and methodology as a branded PDF or PowerPoint you can edit. AI writes the words; code computes every number.

All features

Live results

Watch the answers arrive. Know when you have enough.

Results update with every complete. SmartSurv tells you when they are stable, so you can stop paying for answers that won’t change the picture.

  • Weighted and unweighted views, with effective sample size
  • Always-on trackers that alert you when a change is real, not noise
  • Cross-tabs with significance, key drivers and the response funnel
  • Ask your data a question in plain words and get a chart back
  • AI-written reports as PDF or PowerPoint, and live share links
Example tracker results Example data: advert recall by weekly wave rises from about 22 percent to 57 percent in wave 5, where an alert fires. Below, the share who would recommend by region, weighted, with margins of error. Advert recall, weekly tracker EXAMPLE DATA Weighted to census · n = 612 per wave · band = margin of error 0%20%40%60% Wave 1Wave 2Wave 3Wave 4Wave 5Wave 6 ! Alert: +31 ptsbeyond the margin Would recommend, by region Greater Accra72% ±4.1Ashanti64% ±4.6Western61% ±6.2Northern58% ±6.8
Solutions

Made for the teams who need answers fast

Banking and fintech

Customer satisfaction after every transaction, brand trackers, and product tests.

Banking

FMCG and retail

Shelf checks with photos, flavour and pack tests, price and distribution checks by region.

FMCG and retail

Telecoms

Churn reasons, network experience by region, and feedback right after a call or top-up.

Telecoms

NGOs and development

Beneficiary feedback and impact checks in local languages, by voice where reading is hard.

NGOs

Research agencies

Field faster, resell under your own clients, and show proof of every response.

Agencies

Product and data teams

Trigger a survey from your own systems with one API call. Get answers back by webhook.

Developers
Fair to respondents

People answer because it’s worth their time

Every panel member joined by choice and can leave by replying STOP. They are paid instantly, see their own data, and can delete it whenever they like.

  • Screening questions come first, so nobody does a long survey for nothing
  • Short surveys: most take one to three minutes
  • A wallet with levels, streaks and referral bonuses for loyal members
For respondentsJoin the panel
Pricing

Pay per complete. Or subscribe and save.

Pay as you go from $1.50 per completed response, plus the incentive you choose. Subscriptions from $3,500 a month include 3,000 completes.

See pricing

Every plan includes

  • WhatsApp, SMS link and voice channels
  • Fraud checks and payout holds
  • Live, weighted results and AI-written reports
  • Proof receipts and data-rights tools

See SmartSurv on your own question

Tell us what you want to learn. We'll show you the survey, the audience you can reach and a quote, usually in one call.

Request a demoTry the live demo