Everything between the question and the decision
One platform for reaching people, checking quality, paying respondents and turning answers into findings.
The whole survey loop in one place
Reach, quality checks, payouts, analysis and integrations, built to work together.
WhatsApp, SMS link and voice
One survey, three channels. If WhatsApp can’t deliver, people get an SMS link or a call.
Learn moreEight languages
Written and spoken. AI drafts translations; you review and edit them.
Learn morePaid in seconds
Airtime or Mobile Money for every valid complete, or a wallet they cash out later.
Learn moreAnalyze workspace
Cross-tabs with significance testing, key drivers and the response funnel from invited to paid.
Learn moreFraud rings caught
Shared devices and cash-out numbers link accounts into rings. Block a whole ring in one step.
Learn moreAPI and signed webhooks
Trigger a survey with one call. Get every answer back at your endpoint, signed and retried.
Learn moreAI reports and personas
Branded PDF or PowerPoint reports, themes from open answers, and personas you can save as segments.
Learn moreTrackers with alerts
Alerts fire only when a change is bigger than the margin of error.
Learn moreFour countries
Local currencies, mobile networks, number formats, regions and census presets.
Learn moreMeet people where they are
WhatsApp is the main channel, with SMS and voice so nobody is left out because of their phone, data bundle or reading level.
WhatsApp surveys
Tap-to-answer buttons for up to three options and lists for up to ten. Larger scales take a typed number. Typed answers like “2” or “yes” work everywhere.
SMS link to a tiny web form
When WhatsApp can’t deliver, people get an SMS link to a form that loads fast on any phone: no JavaScript, under 100 KB.
Voice surveys
An AI voice agent calls, reads the options aloud and understands spoken answers, including number and yes/no words in Twi. No answer? It retries, then falls back to WhatsApp or SMS.
Eight languages
English, Twi, Ga, Ewe, Hausa, Pidgin, French and Swahili. AI drafts translations; you review and edit them.
Location questions
People share a location on WhatsApp or pick a region on the web form. Only the region and an approximate point are kept.
Consented panel and recruitment
Join links, QR codes, referral codes and recruitment campaigns, with consent recorded for every number.
Pay for real answers only
Fraud farms find weak survey platforms quickly. SmartSurv checks every complete before any money moves.
Trust scores
Every respondent has a trust score from 0 to 100, built from consistency, attention checks, speed, review outcomes and tenure. Invite the most trusted first, or only the trusted panel.
Fraud-ring detection
Respondents linked by a shared device, a shared cash-out number or copied answers are grouped into rings. Block a whole ring in one step.
Holds before payment
High-risk completes are held for a person to review. Approve and they are paid; reject and the funds return to your wallet.
Attention checks
Hidden attention questions catch people who aren’t reading. They never appear in your results.
Speeding and straight-lining
Completes that are too fast or answer the same option every time add risk points automatically.
Proof receipts
Each complete is sealed in a tamper-evident hash chain, anchored daily. Share a receipt and anyone can verify it, with no answers or phone numbers shown.
Findings you can defend in the boardroom
Every number is computed in code. AI helps you read the results; it never makes numbers up, and no phone numbers or names are sent to it.
Live, weighted results
Weighting to census shares by gender, age and region, with weighted margins of error and the effective sample size.
Stop rule
SmartSurv tells you when the key result is stable, and can close the survey for you, so you stop paying for answers you don’t need.
Analyze workspace
Cross-tabs with significance testing, key-driver analysis and the response funnel from invited to paid.
AI-coded open answers
Open answers and follow-ups are grouped into themes with counts, sentiment and quotes. Personal details in quotes are masked.
AI-written reports
A branded PDF or PowerPoint with findings, charts, highlights, themes and methodology. Edit the wording before you share.
Personas
See the distinct groups in your sample, described in plain language, and save one as a segment for your cross-tabs.
Ask your data
Type “Which region is happiest?” or “NPS for women by age” and get the answer with a chart.
Live share links
A read-only results page that updates every few seconds. No personal data. Set an expiry or revoke it any time.
Pre-test
Synthetic respondents walk every path before launch, flagging dead ends, leading wording and labels too long for WhatsApp.
Always on, and more than words
Run the same survey every week or month and see what changes. Collect photos and voice notes when words aren’t enough.
Brand trackers
Waves open on schedule with fresh samples. Trend lines show margins of error for every wave.
Alerts
Set a rule, like “tell me if recall moves by 5 points”. Alerts fire only when the change is larger than the margin of error, by email, in the console and by webhook.
Photo answers
Shelf checks, receipts, outdoor ads. Photos can be checked against yes/no tags like “Is the logo visible?”
Voice-note answers
Let people answer in their own voice, in their own language. Notes can be transcribed.
Connect SmartSurv to your systems
Send a survey the moment something happens, and get every answer back where your team already works.
REST API and API keys
Keys are shown once and can be revoked at any time. Full reference documentation online.
Event-triggered surveys
One call after a transaction, delivery or support call invites that customer right away, with consent and repeat-survey limits built in.
Signed webhooks
Completed responses, successful payouts and alerts are pushed to your endpoint, signed, with retries and a delivery log.
Incentives people actually want
Airtime or Mobile Money, paid in seconds through licensed payment partners.
Instant or wallet
Pay each complete at once, or credit a respondent wallet they cash out when they choose.
Levels and streaks
Bronze to Platinum levels add a bonus for trusted, regular members. Weekly streaks and badges keep them coming back.
Referrals
Members invite friends with their own link. The bonus is paid only after the friend’s first valid complete, with anti-abuse checks.
Built to grow across the continent
Run surveys in four countries today, and resell SmartSurv to your own clients.
Agency and partner programme
Agencies create sub-clients, switch between them, set their own markup and see partner revenue every month.
Four countries
Ghana, Nigeria, Kenya and Côte d’Ivoire: local currencies, mobile networks, number formats, regions and census presets.
Team roles
Admins, read-only analysts and agency users each see only what they should.
Data rights built in
Respondents control their own data, and you get the records a regulator or a client’s data officer will ask for.
See and download
Respondents can see and download everything held about them from their wallet page, or by replying DATA.
Delete
A two-step DELETE erases the profile. Answers are kept only anonymously, for statistics.
Retention
Inactive profiles are anonymised automatically after a set period. Device fingerprints from the web form are deleted after 90 days.
See SmartSurv on your own question
Tell us what you want to learn. We'll show you the survey, the audience you can reach and a quote, usually in one call.