Better decisions start with hearing from real people
SmartSurv exists so that businesses and organisations across Africa can ask the people they serve a question, and get an honest answer the same day.
Why we built SmartSurv
Most market research in Africa is still slow and expensive. Field teams travel, paper forms are typed up, and results arrive weeks after the decision was made. Online panels built for other markets miss most people here: the ones who use WhatsApp but not email, who prefer Twi or Hausa to English, or who would rather talk than type.
At the same time, paying people for their time has become easy. Airtime and Mobile Money reach almost every phone, in seconds. SmartSurv puts these together: short surveys on the channels people already use, in their languages, with a fair reward paid the moment they finish.
Paying instantly brings its own problem: fraud. So we built the checks first. Every complete is scored before any money moves, every payout happens exactly once, and every response leaves a receipt that can be verified.
Africa-first
Designed for WhatsApp, SMS and voice, local languages, Mobile Money and the way people here actually use a phone.
Fair to respondents
Paid instantly, never asked to do a long survey for nothing, and always in control of their own data.
Honest numbers
Every figure computed in code, with sample sizes and margins of error. AI helps explain the results; it never invents them.
Private by design
Consent on record for every number. The people paying for surveys see answers, not phone numbers.
Four countries, one platform
Each country has its own panel, currency, mobile networks, regions and census figures for weighting.
Ghana
Cedi · MTN, Telecel, AT · English, Twi, Ga, Ewe, Hausa, Pidgin
Nigeria
Naira · MTN, Airtel, Glo, 9mobile · English, Hausa, Pidgin
Kenya
Shilling · Safaricom, Airtel · English, Swahili
Côte d’Ivoire
CFA franc · Orange, MTN, Moov · French
Work with us
Whether you run surveys, resell research or want to connect your systems, we’d like to hear from you.