From a question to a weighted answer, the same day
Here is what happens between “we need to know” and a report you can take to the board.
- 1
Describe what you want to learn
Write your brief in plain words: “Why are young customers in Kumasi leaving for other banks?” AI drafts a short survey with the right question types, screeners and quotas. Prefer to build it yourself? The builder has yes/no, single choice, rating, NPS, open text, location, photo and voice-note questions.
- Screeners come first, so quotas are enforced before the paid part
- A “why?” follow-up after chosen answers
- Translations into local languages, which you can review and edit
- 2
Pre-test, check reach and get a quote
Before anything is sent, a pre-test walks synthetic respondents through every path. It flags dead ends, leading wording and labels that are too long for WhatsApp. Then you see how many panel members match, how long fieldwork should take, and the full cost.
- Feasibility from the real panel and past response rates
- Self-serve checkout, or invoice for subscription clients
- 3
Reach the right people
Invitations go to panel members who opted in, highest trust first. Each person gets the survey on the channel that works for them.
- WhatsApp: a chat with tap-to-answer buttons and lists
- SMS link: a tiny web form, under 100 KB, no app needed
- Voice call: an AI voice agent reads the questions and understands spoken answers
- From your systems: trigger a survey after a transaction, call or delivery
- 4
Check quality, then pay
Every complete is scored: speeding, straight-lining, failed attention checks, duplicate devices and links to known fraud rings. Clean completes are paid in airtime or Mobile Money within seconds. Risky ones wait for a person to review, and incentives are only paid for completes that pass.
- Exactly one payout per complete, never paid twice
- Incentives come from your prefunded wallet, at cost
- 5
Learn, share and act
Results update live. Weighting matches the sample to the population, and a stability meter tells you when more completes won’t change the answer. Open answers are grouped into themes. Then download a report, share a live link, or let your systems pick up each response by webhook.
What a respondent sees on WhatsApp. Akwaaba Bank is a fictional example.
The details that keep data honest
A panel with consent on record
Every number has a recorded consent: where it came from, what the person agreed to, and when. STOP opts out for good.
Quotas you can trust
Screening comes first. When a quota is full, the survey ends politely before the paid questions.
Answers checked in order
Each button belongs to one question and one invitation. Old or out-of-order replies are refused, so nobody skips to the payout.
Money handled safely
Payouts go through licensed payment partners. Funds are reserved when a survey completes and released if a payout fails.
Honest statistics
Sample size and margin of error are always shown. Groups of fewer than 30 people are hidden.
An audit trail
Every complete is sealed in a hash chain and anchored daily. Anyone can verify a receipt.
See SmartSurv on your own question
Tell us what you want to learn. We'll show you the survey, the audience you can reach and a quote, usually in one call.